The gift for
the other kid.
When the new baby arrives, the whole house turns toward the crib — and the older kid knows it. A personalized bedtime story subscription gives them something that is just theirs: a brand-new illustrated story starring the big sibling every single night, so even on the hardest transition weeks, bedtime stays about them.
- The big sibling is the hero in every story — by name
- New baby can be added as a sidekick in the art (or not)
- Narrated aloud — perfect when parents are juggling a newborn
- Becomes their private ritual — not shared with the baby
- From $4.99/mo — gift 1 to 12 months
Digital delivery. Ready for the night after baby comes home.
Big sister Mia opened the map
and the whole island was hers.
The older kid
stays the hero.
The new baby shows up everywhere else — in the living room, in the stroller, in everyone's hands. The bedtime story is the one place every night that's just about the older kid. Their name, their adventure, their page.
When the parent is bouncing a newborn at 7:30pm and can't read out loud, the narration voice handles it. The older kid still gets a full bedtime. Parents stop feeling like they have to choose who to prioritize.
When the older kid is ready, the new baby can show up in the stories as a little sidekick — following along on the adventure. It's a gentle way to make room for the new relationship without making the older kid share their book.
A gift that tells the older kid they're still the main character.
The week a new baby comes home is the hardest week of the older kid's short life. Nobody warns you about the regression. Nobody warns you about the suddenly-clingy bedtime. Nobody warns you about the way a three-year-old will wake up at 2am asking 'is the baby going to stay forever'. It's real, it's normal, and no amount of 'big sister' pep talks fully solves it.
What helps is consistency. The things that were the older kid's ritual before need to still be their ritual after — ideally a little bigger, a little more celebratory, a little more theirs. Bedtime is the one slot where that's most true. If bedtime is still about them, and the story is still about them, the older kid's nervous system gets the signal that they haven't been replaced.
A Night Night subscription does this quietly and well. Every night, a brand-new illustrated story shows up with the older kid's name on the title page. They're the hero. They're the one climbing the mountain. They're the one finding the treasure. If a parent is bouncing a newborn, the narration voice reads it aloud so the older kid still gets the full ritual. When the older kid is ready — usually weeks or months in — the new baby can be added as a sidekick on the page, at the family's pace.
This is why it's quietly one of the most thoughtful gifts you can send to a family with a second kid on the way. It isn't 'here's something for the baby' or 'here's something for the parents'. It's 'here's something for the older kid, because I know this is hard for them too'. Gift 1 month to cover the first weeks home. Gift 3 or 6 to cover the whole transition.
Quick answers.
When should I give this gift?+
Most people give it the week the baby comes home, when the older kid most needs a 'this is still about you' moment. Some give it at the baby shower as a 'sibling gift'. Both work.
Can I add the new baby to the stories later?+
Yes. The parents can add the new baby as a named sidekick whenever the older kid is ready — sometimes weeks, sometimes months. The subscription doesn't force it.
Will the older kid understand it's a gift 'for them'?+
Yes, and that's the whole point. When the first story says the older kid's name in the title, they immediately get it. It's theirs. Not the baby's.
What age does this work for?+
Best for older siblings 2–8. At 2, the story is short and visual. By 5 it's a full adventure. The content auto-adjusts to the older kid's age.
How long should I gift for?+
3 months is a strong choice — enough to carry through the hardest transition stretch. 6 or 12 months is the 'I really love this family' move.
Give the older kid
their own page.
From $4.99/mo. A personalized illustrated bedtime story starring the new big sibling — every single night — for as long as you gift. 1 to 12 months.