The gift
the registry missed.
They already have the onesies. The 18th muslin blanket is on the way. What the registry forgot is the one thing new parents will reach for every single night for the next five years: a personalized bedtime story starring their baby, narrated aloud, no wrestling with picture books at 2am.
- Works from day one — perfect for newborn sleep stretches
- Grows with the baby — stories adapt from lullabies to full adventures
- Narrated aloud — new parents can just press play
- Baby is the star of every story, by name
- From $4.99/mo — gift 6 or 12 months to cover the first year
Delivers instantly — perfect if you forgot the shower was today.
Little Jasper dreamt of the moon
and the moon dreamt back.
The gift that
actually gets used.
Even newborns benefit from steady, soft narration at bedtime. The gentle voice and calming stories become the sleep cue that sticks. Parents start the ritual on day one and build from there.
The same subscription that played lullaby-length stories at 2 months slides into full adventures at 3 years. New parents don't have to reshop every birthday — the gift gets better as the baby grows.
Forgot the shower was Saturday? You can send the subscription in 30 seconds. The gift card is printable, emailable, or mailable. No Amazon guilt.
The baby shower gift that covers their hardest year.
The first year of parenting is defined by one thing: sleep. Getting the baby to sleep. Getting yourself to sleep. Staying sane in the stretch between the two. Every gift on a baby shower registry is downstream of that problem — and almost none of them actually help with it.
A Night Night subscription helps directly. Every evening, the new parents get a calm, beautifully illustrated story starring their baby by name, narrated in a warm steady voice that works as a sleep cue. They don't have to read out loud when they're running on three hours of sleep. They don't have to flip pages with one hand while nursing. They just press play, and the house gets quieter.
As the baby grows, the stories grow. At 2 months it's a calming lullaby-length narrative. At 9 months the baby starts to recognize their own name in the stories. At 2 years old the kid is asking for 'the one with me and the dragon'. At 4 years old, bedtime is already a settled ritual and the parents have never once had to stand in a bookstore guessing which picture book will land.
This is why Night Night has become a go-to baby shower gift for people who've already given one. It's the rare subscription that doesn't feel like adding another app to the new parents' life — it feels like someone handing them an assistant who knows exactly what bedtime should sound like. Gift 6 months and you've covered the hardest half of year one. Gift 12 and you've bought them through to the first birthday.
Quick answers.
Can you really use this with a newborn?+
Yes. The earliest stories are short, gentle, and narrated in a slow soothing voice — designed as a sleep cue more than a narrative. Parents use it during feeds and wind-down. The content adapts as the baby gets older.
How long should I gift for?+
6 months covers the newborn-to-sitting-up stretch. 12 months covers the whole first year and their first birthday. Both are common at showers — 12 months is the 'I really love this couple' move.
What if the baby isn't born yet?+
No problem. The gift card activates whenever the parents redeem it — so you can give it at the shower, and the couple can hold it until baby arrives.
Do I need the baby's name?+
No. The parents fill in the baby's name when they activate the gift. You just buy the subscription and send the card.
How do I give it at the actual shower?+
Print the gift card and tuck it into any physical present (a book, a blanket), or email it to the parents that morning. It's the kind of gift the whole room remembers.
Skip the onesie.
Give them a year of sleep.
From $4.99/mo. A personalized illustrated bedtime story starring the new baby, every single night, for as long as you gift. 1 to 12 months.